Maud is a creative consultancy company that operates at the intersection of strategy and creativity to develop talent, boost innovation, and prepare teams for the challenges of an ever-evolving future. With a focus on the creative industry, Maud delivers customized solutions that put people at the center, combining agile methodologies, technology, and business intelligence to achieve transformative results. Our core value is co-creation.
Logo
Maud’s language avoids the obvious, the boring, and the expected. The logo embodies this innovative essence in a modern, rebellious, creative and disruptive brand identity.
Colors
The color palette of Maud reflects the brand’s rebellious and bold essence. Each color was carefully chosen to balance sophistication and energy, creating a striking and memorable identity. Black and white offer high contrast, bringing the clarity and refinement essential to the brand. The vibrant red injects a pulse of energy, embodying Maud’s daring spirit. Playful yet intentional, the striking pink adds contrast and emotional warmth. It represents the heart of Maud, creative, people-centered, and unafraid to infuse bold strategies with humanity.
Typography
The combination of Oswald and Montserrat reflects Maud’s disruptive and confident nature, while ensuring clarity and creativity, perfectly aligning with the brand’s innovative spirit.
Photography
Maud’s photographic identity captures the brand’s dynamic and human-centered spirit through the use of black and white portraits and urban photography with motion blur. The monochromatic portraits highlight diversity across gender and ethnicity, reinforcing Maud’s commitment to people and inclusion at the core of its work. In contrast, the blurred movement of urban scenes reflects the brand’s forward momentum, its ability to navigate complexity, embrace change, and stay in constant evolution. Together, these elements express Maud’s bold, strategic, and emotionally intelligent approach to shaping the future.
Application
Maud’s visual identity is designed for versatility, adapting seamlessly across a wide range of applications, from billboards and storefronts to t-shirts, badges, and beyond. Its bold and dynamic aesthetic ensures a consistent and impactful presence, no matter the medium, reinforcing the brand’s rebellious spirit and strategic clarity wherever it appears.
